Creating and providing app screenshots for your published apps is essential for Apple App Store Connect and Google Play Store.

It is important to take into account the respective specifications of the app stores. This refers not only to size specifications but also to content aspects. Essential scenes from the app should be depicted.
Basically, it is recommended to adapt the color scheme, impression, and wording to the respective target market and audience. Pay attention also, in the best case, to current trends, seasons, and cultural aspects.
I.e. you get the best screenshots if you tailor them perfectly to the target audience. This of course country-specific.
To achieve this in the best possible way will take some time. It is essentially manual work to be done manually in a graphics program of your choice. In the best case, also by a real designer.

This procedure is certainly the most complicated and elaborate. And certainly not equally suitable for everyone. Often, in addition to the time, the necessary budget may also be lacking. So what can you do?

Screenshot design creation tools

There are a variety of online app screenshot design tools that support the creation process. As a rule, you can choose between different templates. The next step is to add in-app screenshots in all required resolutions.
After that, labels are added. Ideally, these can be translated to create localized screenshots. Once you have created all mobile and tablet resolutions for Android and iOS, the whole batch is exported and ready for upload to the stores. Very few tools allow a direct transfer.

Design screenshots with LaunchMatic

In the following, we have listed the tools we know so far ( anything missing? Let us know!):

AppScreens Google Play  App Store Check-icon uncheck-icon€ 18Modern application.
Plenty of templates. Translation available
App Store Screenshot App Store uncheck-icon uncheck-iconFreeVery basic
App Mockup Google Play  App Store uncheck-icon uncheck-iconFreeAt beta state at the moment
App Toolkit Google Play  App Store uncheck-icon uncheck-icon$ 19Component of a larger suite
Applaunchpad Google Play  App Store Check-icon uncheck-icon$ 29Not very appealing UI, lack of responsiveness
Appshots Google Play  App Store Check-icon Check-icon$ 24.99Only limited early access. Currently closed
Appure Google Play  App Store Check-icon Check-icon$ 7.50The prices only become clear at the end of the creation process
Davinci Apps Google Play  App Store uncheck-icon uncheck-icon$ 8.25Only a yearly subscription
Flycricket Google Play  App Store uncheck-icon uncheck-iconFree,
$15 per year
besides creating app screenshots,
have an app website hosting as well
Launchmatic Google Play  App Store Check-icon uncheck-icon$ 20Many templates, translation, and all required devices.
Upload ready via our App Store Manager!
PlaceIt Google Play  App Store uncheck-icon uncheck-icon$ 14.95Many other templates and tools for all design purposes
Previewed Google Play  App Store uncheck-icon uncheck-icon$ 9Nice and clean UI.
Advanced mode to customize the templates
Screenshot Creator Google Play  App Store uncheck-icon uncheck-icon$ 19Nice UI, easy to try. Plenty of devices
Screenshotdesigner App Store uncheck-icon uncheck-icon€ 13Only available for iOS screenshots and only as Apple software
ShotBot 3.0 Google Play  App Store uncheck-icon uncheck-iconUnknownRegistration only by email
Storeshots Google Play  App Store Check-icon Check-icon€ 20Credit-based pricing model

What to do with the screenshots?

Most of the mentioned tools only help to create the screenshots. If you work on a translation, 1000 and more images come together quickly. If the tools then offer no transfer to the two stores, the question arises – what now? Are manual steps necessary again to upload all the images? Of course, that would be a pity, after all, you have saved a lot of time with the creation. So what is to be done? The App Store Manager is the right tool for this. Pack all screenshots in a ZIP archive. Upload the file and start the bulk upload. This will eliminate the remaining manual steps.


Of course, creating and providing app screenshots with a perfect custom design is always the better choice. However, there is often a lack of budget or time. Therefore the listed software tools are a valid alternative. It should be mentioned that some tools look a little outdated. Others are modern and allow besides the pure creation of screenshots also the creation of advertising graphics or the like. Just try them out and give us feedback, which of them you like the most and saved the most time.

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