How to take your app store presence to another level with A/B Testing
App store A/B testing, also known as app store optimization (ASO) testing, compares two or more versions of an app’s listing in an app store. The goal is to determine which version performs better in visibility, download rates, and user engagement. As a result, app developers can make informed decisions about which listing elements are most effective in attracting users and encouraging them to download the app.
Benefits and critical aspects
Firstly, A/B testing can test several aspects of an app’s listing. For instance, the app title, keywords, description, visuals (such as the icon and screenshots), and app pricing are all included. By creating multiple versions of these elements and comparing their performance, developers can determine which features most effectively drive downloads and user engagement.
Secondly, A/B testing can help developers improve their app’s ranking in app store search results. Developers can determine which strategies are most effective in improving the app’s visibility and attracting users by experimenting with different combinations of keywords and other elements.
There are several tools and platforms available that can help app developers conduct A/B testing for their app’s listing. These tools often provide analytics and reporting features that can help developers track the performance of different versions of their app’s listing and make informed decisions about which elements to optimize.
Services and providers
Here are some of the essential A/B testing tools for mobile apps:
| Software Provider | Features | Pricing | URL |
|---|---|---|---|
| Apptimize | Real-time testing, user segmentation, multivariate testing, and integration with analytics tools are all possibilities. | Plans start at $250/month | https://www.apptimize.com/ |
| Optimizely | A/B testing, multivariate testing, personalization, and integration with analytics tools are all available. | Custom pricing | https://www.optimizely.com/ |
| Leanplum | A/B testing, multivariate testing, personalization, and integration with analytics tools | Custom pricing | https://www.leanplum.com/ |
| SplitMetrics | A/B testing, multivariate testing, conversion rate optimization, integration with analytics tools | Plans start at $149/month | https://www.splitmetrics.com/ |
| Data.ai | A/B testing, multivariate testing, conversion rate optimization, and integration with analytics tools | Custom pricing | https://www.data.ai/ |
Note that pricing for these vendors may vary based on the specific features and plans you choose. With this in mind, it’s a good idea to compare different options and select the software that best fits your needs and budget.
Alternatives
- App Store Connect: Apple’s app management platform, which allows developers to conduct A/B testing for their apps in the Apple App Store.
- Google Play Console:
The Google Play Console’s store listing experiments allow you to test alternative versions of your app’s store listing, the page in the Google Play Store that people see when they search for or explore your app. Store listing tests let you test different combinations of your app’s title, short description, full description, and visuals to determine which are most effective at attracting consumers.
Conclusion
Finally, A/B testing can be an excellent method for app developers looking to increase the visibility and success of their product in the app store.
Developers can find the most successful tactics for appealing and persuading users to download the app by experimenting with different app listing components and tracking the results.
Furthermore, it is vital to thoroughly assess the numerous possibilities and select a service that matches your app’s specific needs and testing objectives.
