What are Custom Product Pages in the App Stores?
Custom Product Pages, a recent addition to Apple App Store Connect, and Custom Store Listings, available in Google Play Console, allow for more tailored app presentations. Apple has pioneered this feature, offering Custom Product Pages for some time. Google followed suit, introducing Custom Store Listings in mid-June 2023.
Previously, app stores offered a standard format for app listings, including icons, titles, descriptions, keywords, images, and videos. While these could be localized for different languages, they were essentially the same for all users.
Each platform can create other pages with customized content, descriptions, and images besides the main page.
Both additions are located below the respective app and can be configured there. Essentially, their functions do not differ from regular store displays.
What are the differences between the two?
| Function | Apple App Store Connect | Google Play Console |
|---|---|---|
| Name | Reference name: A name for the product page | Custom store listing name: You can select a unique name for the listing it can’t be changed after creation. The maximum length is 50 characters. The name is a mandatory field. |
| Targeting | By URL | – By country/ region – By installing state – By URL – This information is mandatory, and it is either or |
| Text descriptions | Promotional text (170 characters) | – An app name variant (30 characters), mandatory field – Short description (80 characters), mandatory field – Full description (4000 characters), mandatory field |
| App icon | No | An app icon (512x512px), mandatory |
| Feature graphic | No | – An image advertising your app – 1024x500px – mandatory |
| Video | Optional up to 3 app previews (videos) | Optional YouTube video (link) |
| Copy from existing | Copy from another product page (e,g. from “Ready for sale” or “Prepare to submission” states | No |
| Screenshots | Mandatory (3-10 pieces): – iPhone 6.5 – iPhone 5.5 – iPad Pro 12.9 3rd + 2nd Generation Other/ older sizes: – optional | Mandatory (2-8 pieces): – Phone – 7-inch tablets – 10-inch tablets |
| Review | Required | Required |
| Max pages | 35 | 50 |
Conclusion
Custom Product Pages offer app developers a powerful tool to tailor their app’s presentation to specific audiences, regions, or marketing campaigns. By providing targeted content and experiences, developers can increase app visibility, engagement, and conversions.
Both platforms provide valuable tools for app developers to create customized app experiences. The choice between Apple’s Custom Product Pages and Google’s Custom Store Listings will depend on the developer’s specific needs and goals.
