Frequent app updates


Essential for app success

Frequent, recurring, regular updates are an essential means of increasing the reach of apps and user loyalty and thus ensuring economic success in the long term. These app updates are less about fixing bugs than about offering users new experiences and hence the variety. Updates are, of course, very time-consuming and expensive. However, some of these steps can be significantly simplified with the App Store Manager and thus save costs and effort.

The challenge

App updates are time-consuming

App Store Optimization (ASO) is a continuous and iterative process. As a result, App store rankings and trending keywords are changing daily.
Frequent and regular updates are an adequate means to respond to various requests.

To sum up, testing new keywords, announcing new features, publishing new features, and providing customized versions for special events or other notable releases.

The mission

Update often, create seasonal updates

We recommend our customers release a new version at least every four weeks for App Store and every 6-8 weeks for Google Play Store.

A particular use case for updates is versions that you publish for different occasions.
For example, for Christmas, Halloween, winter or summer in general, or something like Valentine’s Day.

If you now redesign the app with appropriate colors or characters and adjust your keywords, screenshots, and texts, you have a perfect chance to shine with the gain of new users.

They are in the right mood and like to search for apps at the right time.

A tool for your frequent updates

The App Store Manager supports you with numerous functions in preparing, distributing, and releasing new app versions. First, create different packages, one or more for the occasion, and upload all the data on time. Then, try something new once the event is over, or restore the previous version or a backup.


There are many benefits to doing so. Similar to the initial release of your app, you increase the chance the getting featured by one of the stores. In addition, you can use the wave of temporary search requests. Ask yourself – would you look for a Christmas game in the summer?

Prepare any app update at any time with us, regardless of when it is to go into production.
App metadata like title, description, and keywords should be adjusted. Seasonally adjusted screenshots increase the likelihood of being noticed by potential customers. Of course, it is optimal if your app also has internal content changes.

If an outcome of an event in the future results in different versions of your app texts you can prepare these in our App Store Manager in before.

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