How to create app screenshots?

With the App store Localizer you can easily update and transfer your app descriptions. Above all, this saves a lot of your publishing time and allows you to focus on your other app development or marketing tasks. But the app descriptions don’t only consist of titles, keywords, and texts. Besides, there are screenshots as well. How to deal with them? How to create app screenshots for the App Store and the Play Store?

The Problem?

To market your app accordingly, you provide screenshots of your apps. Firstly, there are certain App Store Optimization (ASO) rules. Secondly, there are guidelines for the store’s policies. Screenshots have to follow certain rules. For example, what the screenshots should and shouldn’t show. You can use A+B testing to check what works best. However, how to create the screenshots? Which tools to use? Which process to follow? How to save hours of recurring work?

The best results for your apps are when you provide all screenshots, in all languages. And of course, for all available devices.

Create approx. 3.018 screenshots

Currently the Apple App Store requires at least screenshots for the iPhone 6.5” and 5.5” displays and the iPad Pro 12.9”. The minimum number of screenshots per device is three, while the maximum is ten. If you want to achieve the best ASO results, you have to provide the screenshots in 39 languages and in 10 versions per device.

This results in 3*10*39 = 1.170 screenshots for each of your iOS apps.

Screenshot upload at the App Store
Screenshot upload at the App Store

The Play Store/ Play Console asks for a little less but offers more languages. There are in total 77 languages supported. Two screenshots for one phone display size are required. Importantly, you should provide a maximum of eight screenshots per resolution for a better ASO. In addition, add the two tablet resolutions. 7” and 10” screenshots will be more appealing for your tablet users.

This results in 3*8*77 = 1.848 screenshots for each of your Android apps.

Screenshot upload at the Play Store
Screenshot upload at the Play Store

Hence, how to create all these images in a smart and handy way? How to upload all of them quickly? And how to provide updates on the pictures in case of app updates?
In conclusion you have to create and design 3.018 images to get the best result.

Creating screenshots

Designers have a wide choice of various software products to create drafts, mock-ups, layouts, and so on. Many of them are working with Sketch, Figma, or of course the classic Adobe products such as Adobe illustrator. There definitely are free tools such as Inkscape or Lunacy among many others. Whatever application is chosen, to create a massive amount of images, some automation features are required.

Creating screenshots in Inkscape
Creating screenshots in Inkscape

The basic steps to design app screenshots

  1. Create your first resolution screenshots
  2. Add rulers and guidelines
  3. Import in-app screens (required as of store guidelines)
  4. Apply other layout elements
  5. Add texts
  6. Work on typography
  7. Finish and polish everything

The next steps include the creation of the other resolutions. They normally don’t scale linearly. Therefore they have to be adjusted to fit. This is some kind of work, but it has to be done. After having set everything up, you can use automatism tools to copy the text from one resolution to another. Tools like Sketch, offer automatism functions to achieve that. There are free to use templates as well. They assist you in the process.

Check out some of the following resources to find some templates, and ideas about the automation within the design software:

Uploading to the stores

As soon as you have created your designs, it is time for a batch export and an upload to the stores. The upload itself consists of a massive amount of manually performed steps:

  1. Navigate to the screenshot section
  2. Select the language
  3. Upload your screenshots by drag and drop
  4. Rearrange the screenshots
  5. Select the next language
  6. Upload again

And when you are done, select the next resolution. And start all over again. See it live here:

Screenshot tools on the market

There are several tools on the market to assist you. Most of them follow the same approach:

  • Create your layouts offline
  • Upload them as a bulk
  • Select a phone frame (of almost all devices)
  • Place your layout within the frames
  • Apply your texts and select text positions
  • Download the screens
  • Some tools offer a direct transfer to the stores

Here are some tools, you can use and try:

NameStoreTranslationTransferPricingComment
App Store ScreenshotApp Storeuncheck-iconuncheck-iconFreeVery basic
App MockupGoogle PlayApp Storeuncheck-iconuncheck-iconFreeAt beta state at the moment
App ToolkitGoogle PlayApp Storeuncheck-iconuncheck-icon$ 19Component of a larger suite
ApplaunchpadGoogle PlayApp Storeuncheck-iconuncheck-icon$ 29Not very appealing UI, lack of responsiveness
AppshotsGoogle PlayApp StoreCheck-iconCheck-icon$ 24.99Only limited early access. Currently closed
AppureGoogle PlayApp StoreCheck-iconCheck-icon$ 7.50The prices only become clear at the end of the creation process
Davinci AppsGoogle PlayApp Storeuncheck-iconuncheck-icon$ 8.25Only a yearly subscription
JaamlyApp StoreCheck-iconCheck-icon$ 19Only available as iOS mobile app
LaunchmaticGoogle PlayApp StoreCheck-iconuncheck-icon$ 5 per exportNot available yet, pricing per usage. No trial available
PlaceItGoogle PlayApp Storeuncheck-iconuncheck-icon$ 14.95Many other templates and tools for all design purposes
PreviewedGoogle PlayApp Storeuncheck-iconuncheck-iconFreeNice and clean UI. Advanced mode to customize the templates
ScreenshotdesignerApp Storeuncheck-iconuncheck-icon€ 14Only available for iOS screenshots and only as Apple software
ScreenshotmakerGoogle PlayApp Storeuncheck-iconuncheck-iconUnknownActually didn’t work on our research
ShotBot 3.0Google PlayApp Storeuncheck-iconuncheck-iconUnknownRegistration only by email
StoreshotsGoogle PlayApp StoreCheck-iconCheck-icon€ 20Credit based pricing model
App screenshot maker tools

In summary, they’re okay

The above-listed tools leave a mixed impression. They are kind of small layout tools themselves. That requires you to change and to adapt your processes. You have to keep in mind, what is offered by the respective tool. Which fonts are available, how the frames look like, and so on. This results in a lack of design freedom. Most of the listed tools are besides not very handy to use and lack of usability. As a result, you have to deal with functions, that would actually be located in your preferred design tool.

What is I WANT AN ELEPHANT’s approach on creating screenshots?

By the time we started to create apps, we struggled in creating and localizing screenshots ourselves. We implemented some tools, to automate the creation and translation process. We even built a complete working online UI to create screenshots. In fact, the first App Store Localizer version only dealt with images.

Online creating app screenshots
Online creating app screenshots with the early App Store Localizer

But we felt, this isn’t an approach which would be useful to you in the first place. What is the preferred way of creating and designing app screenshot layouts? For sure, it is in a real design environment. Not in a slimmed-down and inadequate online user interface. With limited fonts, colors, editing features, and tools every designer requires. You want to work efficiently, fast and with all equipment you appreciate. However, the listed tools can help you create screenshots quickly and reasonably priced. If you agree to limit your layouts to their restrictions.

In conclusion, we decided to follow another approach. The goal is, to integrate our service as seamlessly as possible into your app publishing process. We won’t force you to abandon your design tools and to follow an imagined design process.

The process of creating app screenshots
The process of creating app screenshots

Above all, create your screenshots the way you like it. Use the automation tools of your software to create and polish everything up. And then take our App Store Localizer to transfer all screenshots to the Apple App Store and the Google Play store with a few clicks.

In conclusion, the above-illustrated process is what we have in mind. We are currently working on implementing the first required features. You will be able to create your layouts freely and meanwhile we will handle the scheduled import and transfer for you.

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